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Spring 2024 Webinar Schedule

Ranking Outside Your City

For a local search, Google will show the businesses closest to the location of the person searching. There are tricks which can help your business rank in areas outside of your immediate area.

We will discuss changes you can make to your Google Business Profile, website and social media. These changes will increase the possibility of your business being found by new customers.



Optimize Your Google Business Profile Listing for Maximum Impact

Google Business Profile Listing is a powerful tool for businesses of all sizes. It allows businesses to showcase their products and services, connect with customers, and drive traffic to their website. However, simply creating a Google Business Profile Listing is not enough. In order to get the most out of this tool, businesses need to optimize their listing for maximum impact.

Optimizing a Google Business Profile Listing involves a variety of strategies, from adding accurate and detailed information about the business to responding to customer reviews. By taking the time to optimize their listing, businesses can improve their visibility in Google search results, attract more customers, and ultimately increase their revenue. In this article, we will explore some of the best practices for optimizing a Google Business Profile Listing and how businesses can use this tool to grow their online presence.


Local Search Secrets: Online Directories Can Skyrocket Your Visibility

Online directories have become an essential part of local search engine optimization (SEO) strategies. These directories are platforms that host business listings with crucial information such as the business name, address, phone number, and website URL. They are essential for businesses looking to improve their visibility in local search results.

Local search is becoming increasingly important as more consumers rely on the internet to find businesses near them. In fact, according to a study by Google, 46% of all searches have a local intent. This means that people are searching for businesses that are close to their physical location. As a result, businesses that optimize their online presence for local search are more likely to attract nearby customers.

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Reputation Management Basics

Reputation management is the process of monitoring, influencing, and maintaining the public perception of an individual or organization. In the context of business, reputation management involves managing the way customers perceive a company. This includes monitoring online reviews, social media mentions, and other forms of feedback, as well as actively engaging with customers to address any issues or concerns they may have.

Effective reputation management can help businesses build trust with their customers, improve customer satisfaction, and ultimately increase sales and revenue. On the other hand, a poor reputation can lead to lost business, negative word-of-mouth, and even legal issues in some cases.



Social Media Strategies for Local Businesses

Choosing the right social media platform is crucial for local businesses to reach their target audience effectively. Facebook, Instagram, and Twitter are popular platforms that businesses can use to engage with their customers and promote their products or services.

Facebook is an excellent platform for businesses to connect with their customers and promote their brand. With over two billion active users, Facebook offers a wide range of advertising options to target specific demographics. Instagram is another popular platform, especially for businesses that rely on visual content. It is an excellent platform for showcasing products and services through photos and videos. Twitter is ideal for businesses that want to engage with their customers in real-time and share news and updates quickly.


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Content is Still King!

Google continues to make algorithm changes to its search console.  However, three things  remain the constant:

  • Relevance – as presented by your website content
  • Predominance – covered in last week’s webinar
  • Distance – covered in our next webinar

Content is what demonstrates to Google you are relevant to the search term the user has used in the search box. Content comes in many forms – pages, posts and images.

In this webinar we will cover the type of content that needs to be included on your website and how to optimize that content for best results.


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