Website Performance for Small Businesses

website performanceIf you have a small business, you understand it takes time for your company to grow, but what shouldn’t take time is your website performance. Clients need instant solutions. That’s tricky when a busy small business owner is already trying to build brand awareness or forge strong customer relationships.

Is your website showcasing your brand’s unique selling points well? Suppose something makes you stand out from other businesses, small and large. Does your site load the related images fast enough to tell your customers the story? Improving your business’ website performance optimizes your online presence, increases customer engagement, and elevates the whole experience.  Read More Website Performance for Small Businesses

Can You Improve Your Online Marketing?

online marketingI love to go to networking events. Approximately 80% of my business comes from business owners I have met at a networking event or a referral from someone I met at a networking event.

When first meeting someone, I try to turn the conversation to them. I ask them how long they have been in business.  What inspired them to start the business? What are they doing to get the word out about their business other than networking? Read More Can You Improve Your Online Marketing?

Unlock the Potential of Digital Marketing on a Small Budget!

digital marketingNavigating the dynamic world of digital marketing can be challenging for small businesses aiming to maximize their budget. The good news is that achieving remarkable results without straining your finances is not a distant dream; it’s entirely attainable.

Explore this blog post for a comprehensive look at some of the most effective digital marketing strategies tailored for small budgets.

Elevate Content Creation:

  • Content is the cornerstone of digital marketing. Small businesses can harness its power through blog posts and videos, engaging their target audience effectively.
  • Quality blog posts offer valuable information and can significantly boost your SEO rankings. If you’re concerned about content creation, consider Business Training Team’s affordable content creation services.

Strategic Social Media:

  • Social media is a powerful tool for connecting with your audience. When working with limited budgets, strategic social media usage is essential.
  • Identify platforms where your audience is most active. Instagram and Facebook are ideal for fashion and travel niches, while LinkedIn and Twitter suit SaaS businesses.
  • Targeting the right platforms ensures a higher return on investment (ROI) for your marketing budget.

Leverage SEO:

  • Search Engine Optimization (SEO) remains a vital component of digital marketing. Local SEO is particularly beneficial for targeting your local community, improving search engine rankings, and increasing your visibility to local clients.

Embrace Email Marketing:

  • Email marketing is a cost-effective way to directly engage with your audience. It boasts the highest ROI among digital marketing strategies.
  • Build a quality email list and implement drip campaigns to nurture leads through various stages of the customer journey.

Refine and Optimize:

  • digital marketingMonitor your performance using data-driven tools to continuously refine and enhance your marketing strategies.

Harness User-Generated Content (UGC):

  • Reviews, testimonials, and UGC can boost brand authenticity and trust without significant investments. Encourage previous customers to share their experiences, running periodic UGC campaigns to move leads further along the customer journey.

Building a Strong Online Presence is Within Reach:

  • By combining these tailored digital marketing strategies, small business owners can effectively connect with their target audience and achieve their goals without stretching their budget. Take the first step toward digital marketing success today!

Ready to take your digital marketing game to the next level? Join Business Training Team today and equip yourself with the skills and knowledge you need to succeed in the ever-evolving world of digital marketing.

Business Training Team
843-246-0136
https://www.businesstrainingteam.com/

Unlocking the Power of Social Media for Small Business Growth

social mediaIn today’s business landscape, reaching potential customers is vital for success, whether you run a large enterprise or a small business. Gone are the days when your business was limited to print ads, magazines, or TV commercials. Social media is revolutionizing the way small businesses expand and connect with their audience.

According to Statista, more than 92% of business owners use social media to promote their ventures. While many people associate social media with reconnecting with friends and staying in touch with loved ones, it has evolved into a powerful tool for business growth. Let’s delve into why social media is essential for small businesses.

Importance Of Social Media In Growing Your Small Business

Instantly Expand Your Online Presence

Brand awareness is a crucial aspect of any business, and social networks are the perfect platform to showcase your brand. Most individuals turn to social media when searching for products or services they need. These platforms are designed to help users discover and make informed decisions, making it an ideal place to introduce your brand.

Read More Unlocking the Power of Social Media for Small Business Growth

digital marketing myrtle beach

Launching a Successful Campaign for Digital Marketing

It doesn’t matter if you are a brand new business owner, or if you have been in the industry for years. Developing a digital strategy requires knowledge and time.

Tips will help you launch a successful campaign in digital marketing

Start by researching your customers and niche

Research is essential to a successful strategy.

Brand voice: Check your content to ensure that it is consistent across all platforms. Unprofessional branding and inconsistent branding can confuse customers.

Customer: Do you have a clear idea of who your customers are? Are you aware of what your customers buy, what sites they visit, and their values? You need to know as much about your audience as possible so that you can effectively communicate and persuade them.

Differentiator – Know what you are doing to differentiate yourself from your competitors and your own product. Customers are more likely to make a purchase when you explain how your product differs.

Blog as part of your digital marketing strategy

Blogging is a key component of digital marketing for small businesses. Blogging is time-consuming, but it provides free marketing to your business for the long term. It also establishes your expertise and increases traffic to your site.

Use the best SEO techniques to optimize your blog for search engines. Your website will not receive the traffic it needs if your site is low-ranked.

Make sure your blog posts are of high quality. Focus on longer-form content. Edit it well and add supporting media such as videos, images, polls and more.

Mastering Digital Marketing

It’s now time to transform your small business. You have the tools you need to be successful at digital marketing. Your digital marketing efforts may not be perfect at first, but your customers and business will benefit if you keep trying and learning.

Understanding SEO: A Beginner’s Guide to Search Engine Optimization

SEO strategySearch engine optimization ensures that your website and its content are ranked high in the search engine results. Your relevant content should appear among the top results when someone uses a search engine.

What you need to understand about SEO, and how you can make it work.

Optimize Keywords

Keywords are terms that a user enters into a search engine in order to find the information they need. Using a keyword tool (some of which are free) you can discover the most popular words searched by users.

Use keywords evenly throughout your content, URL title and metadata. Use low-competition keywords and avoid overusing them.

The title should not exceed 60 characters, and the keyword should appear in at least one of the headings. You can include secondary keywords in your content once or twice. There are many tools available to help you optimize your keywords.

Rely on quality content

You need high-quality content to rank well on search engines. How do you define quality content?

Variety

It is not just about words. The content is rich in images, videos, infographics and other ways to improve the user’s experience. This page also contains internal links that lead to other content on your site, increasing traffic.

Good Writing

Content that is written well and easily understood is quality. It is written in neutral language and not too casual or silly. The information is presented in a way that’s easy to understand and every word counts. To be of high quality, the content must also be free from errors and edited.

Relevance

Information should be relevant to a user’s search. If they are searching for the best tire for their car, don’t include where to find a good paint job. Keep the content relevant so that the search engine can rank it highly.

Create Backlinks

Backlinks are essential for good search engine optimization. Backlinks occur when your content links on to another website using a key phrase. Backlinks signal to outside sources that your content is trustworthy. This also increases traffic to your website from other websites.

If you do not want to backlink alone, there are several tools available.

Optimize for Mobile

Have you ever clicked a page on your mobile device which didn’t look correct? This makes the website difficult to use and many users will go to another site to get information. Optimize your website to be compatible with mobile devices if you want to take advantage of this important traffic source.

Monitor and then Adjust

SEO strategy isn’t a one-time process. You’ll have to adapt your content as keywords become more popular. Tools used for analytics (like Google Analytics), help you track how your content performs and make adjustments to keywords, relevance, and backlinks.

Master SEO

Business-Training-TeamIt takes time to master search engine optimization. There are many tools and services available that can help. You will master the basics if you follow this guide and are willing and able to adjust and analyze.

Don’t have time to master SEO? Contact Business Training Team at 843-246-0136 to see how we can assist with your digital marketing efforts.

Social Media Marketing: Maximize your business potential

A social media marketing plan for your company is a great way to maximize business potential. You’re losing out on a lot of growth opportunities if you use social media without a plan.

Why You Need A Strategy

Your business can benefit from a good social media strategy in several ways.

Customer Growth and Retention

Social media platforms enable unprecedented interaction with customers. Platforms make it simple to address customer concerns, to create engaging content and to personalize interactions.

Brand Awareness

Social media, with its four billion users spread across multiple platforms, is the only medium to offer this level of visibility. Brand awareness and leads increase with increased visibility.

Return on Investment

You can spend more money on social media advertising, but you can also spend less if you have a solid strategy. You can get more out of your marketing budget by focusing on creating engaging content and engaging interactions with customers.

Devising Your Strategy

These principles are the foundation of all successful social media strategies.

Establish Goals

It is important to understand what you are looking for from your social media channels. If you are looking to increase engagement for example, then your strategy may be different from if you’re trying to raise brand awareness.

You may decide to change your goals after you’ve built up a following to convert them into sales. As you progress, your goals will change. Make sure to know them so that you can stay focused.

Knowing Your Audience

Content that is aimed at the lowest common denominator does not perform well. You should instead identify your target market based on the goals of your business.

It’s the same thing as traditional marketing. Who buys your service and product? You can further refine your strategy once you have a better understanding of their demographics and behavior.

Refine your Platforms

social media platformsAvoid spreading yourself too thin by having a broad social media presence. Your demographics dictate your platforms. You can, for example:

  • Facebook is the best platform for reaching millennials, and for creating a unique experience.
  • TikTok is the app with the most Gen Z users.
  • If your strategy is based on beautiful visuals, Instagram is the right choice for you.
  • LinkedIn is the best B2B strategy.

For the best ROI, focus your strategy on just two social media platforms.

Focus on Engagement

When creating a strategy for social media marketing, your main focus should be on engaging with your customers. The content must be engaging and relevant.

Focus on engaging with your audience. Build a community. Establish trust. And consider the interests of your audience. Include a range of content such as videos, polls and customer testimonials. React quickly to comments.

Measure and adapt

A strategy that is effective constantly monitors performance and adjusts to feedback. Try something else if something isn’t working. Your strategy will change as your audience changes.

Deploy Your Social Media Strategy

You have the tools and know-how to create a successful social media marketing plan for your company. By using these strategies, and improving them along the way, you can use the most powerful platforms online to your advantage.

As a busy business owner you probably don’t have the time to learn and implement a digital marketing strategy. That is where  Business Training Team comes in. We have assisted local businesses to be found online since 2010 – and we can help you. Call us today for a complete list of references.

Business Training Team
1020 Martin Lane
Conway, SC 29526
843-246-0136
https://www.businesstrainingteam.com/

Best Place For Your Business?

The other day I was leaving Lexington on 378 and noticed a billboard that advertised that you could have your business listed for $12 a day. That is $360 a month, $4320 a year.

How much business would you need to generate to justify that?

Do you have any way to track the return on investment?

Where are people looking for your business? In most cases, they are looking online. Will you be found?

Business Training Team has been getting customers for local clients since 2010. We do this via local search ranking and social media. And for less than a billboard!

For a limited time, we are offering  to claim or create your Google Business Profile. We will then optimize your profile with:

  • correct categories
  • services areas
  • description
  • hours of operation
  • images

Contact us today at info@businesstrainingteam.com or give me a call at 843-246-0136 to take advantage of this offer.

Business Training Team serves Horry and Lexington Counties.

What should you look for in an SEO specialist?

SEO marketingSEO marketing has been around for decades, but it’s still not taught in most colleges.

There are many backgrounds for SEO professionals. There are many backgrounds for search optimization professionals. Some are programmers and others are entrepreneurs. Others are traditional marketers and journalists.

I interview many candidates for open positions in SEO throughout the course of my career.

Although there is no one set of SEO skills that everyone needs, there are some things that I do look for depending on their experience and the position.

Simply put, I am looking for someone who can provide me with a solid foundation in development, marketing, content, and a data-driven, results-driven thought process.

This should be obvious if you have read the article on interviewing.

Let’s now talk about the most important skills to succeed in SEO.

This is not an exhaustive list and there are many people who have succeeded with these skills. But what fun would a list without controversy?

These are the eight most important skills I look for in an SEO.

Critical Thinking

This can be difficult to measure but small business marketing professionals need to be able distinguish between correlation and causation.

I need an SEO who can analyze data and determine the “3 Whats”

  • What happened?
  • What happened?
  • How to deal with it.

Although there are many methods to do this, I don’t ask them to find the fastest way to cross a bridge using a shared flashlight.

Instead, I will ask hypothetical interview questions to gain insight into their thinking process.

Here are some sample interview questions: “Assume that you and the client disagree about what to do. Please walk me through the meeting and explain your approach.

Another is “Account just emailed to a client’s brand new website. They are interested in our SEO services. What are your first two priorities?

This can be measured by asking them what their biggest problem was, how they identified it and how they solved it.

These questions have no right or wrong answers, but they give me an insight into a candidate’s thinking process and how they approach problems.

I want them to understand the problem from all angles and use logic and data in their decision-making.

Speaking and Writing Skills

An online marketing professional can conduct their own keyword research and write content that includes them.

This isn’t about just writing articles or speaking at conferences.

An SEO must convince clients and internal teams to do the right things. This requires speaking at meetings, writing decks, case studies and other forms of communication. All of these require speaking and writing skills.

SEO requires confidence as well as the ability to simplify complex ideas into simple concepts that people who are not SEO experts can understand and use to make decisions.

Technical and Programming Skills

There will be much debate over this. It’s equally likely that there are tons of SEO professionals doing amazing work right now, even though they have no programming knowledge.

They could do even better with programming skills.

We make recommendations as SEO professionals about page speed, rendering and server side redirects.

These conversations are easier when you have the opportunity to speak with the developer, and give insights rather than making demands.

It is amazing helpful to understand the motivations of developers when they push back.

It is important to estimate the effort required versus the SEO impact.

SEO pros don’t need to know how to code. However, they must understand the implications of any changes they request and what this means for developers. They also need to understand common objections and mistakes, as well as how to overcome them.

An SEO professional cannot simply copy and paste a Google page speed report to developers. It is important to fully understand the changes, their implications for your site, and the effort required to make them.

Technical knowledge can also make your life easier, whether you’re writing a Python script to add hreflang automatically to your XML sitemap, or a scraper to collect data.

Search engines are evolving to incorporate more machine learning and NLP. There are many cool things that an SEO professional can do with the data sets we have and some python NLP libraries.

SEO programmers today are doing amazing work with code and data that is helping them gain insights and win more work.

Over drinks, a friend and me had one of the most profound conversations. We discussed how to code a search engine that uses only those ranking factors.

We looked at how to crawl these signals, how to index them, and how to use them for ranking. It was obvious which ones were impossible to work on site or query level.

We were able to understand the limitations and possibilities of information retrieval thanks to our programming skills and previous coursework. This is a huge advantage.

Many SEO professionals still make claims daily about how algorithms work. However, any computer scientist would be able to tell you that these claims are not true.

Social Skills

Through my career, I have made many great connections and learned so much by simply hanging out at conferences or socializing with other SEO professionals – even virtual.

However, to do this, you must not be a creep. You also need to be able socially to get along with others.

The best conversations take place in conference halls, meet and greets, and events. These events may involve alcohol.

You must keep your behavior under control if you decide to attend these events.

All of us have heard about the one person who is inappropriate. Be the opposite. Many smart SEO professionals have let their careers down by their actions at bars and on social media.

Remember: The conference or hotel bar is not the best place to search for a date.

This is a great forum to discuss SEO tactics and theory.

SEO professionals sometimes share tips and tricks in a private and relaxed setting without tweeting or live blogging.

The majority of people attending an SEO event don’t care about politics or hearing about the one problem that applies only to your site. It takes 10 minutes to explain it (unless you’re purchasing the food/drinks).

They will be delighted to hear about exciting and new things that you have done.

To be successful as a public-facing seo, do you need to attend conferences or other events? It’s not necessary. You can’t be rude if you do this stuff.

Analytics Skills

It is possible for SEO professionals to save time by logging into Google Analytics or Adobe Analytics and pulling their own data.

Proper SEO strategy requires a basic understanding of KPIs for businesses.

My teams have the option to become Adobe Analytics and Google Analytics certified. Even if they don’t pull the data, understanding is helpful. However, most of us end up pulling it.

You’re missing valuable insights if you can’t pull or segment data.

online marketingData Skills

This section was called “excel skills” when I wrote it. But, it’s more than that.

It’s not enough to just pull the data. Sometimes, you have to modify the data a little to gain the insights that you want.

Many SEO professionals can’t even do simple tasks in Excel.

Every SEO professional should have a toolbox that includes Concatenates and Vlookups.

Over the course my career, I have created many Excel templates that solve everyday problems.

Excel excel is invaluable, whether it’s turning a Screaming Frog crawl in to an XML sitemap or measuring algorithm changes and how they impact GA/Adobe data. Excel can also be used to quickly bucket keywords from search console into brand/nonbrand or product groups.

Excel is no longer sufficient.

A true SEO professional can create dashboards in Data Studio, use different APIs to pull additional data (search console and google NLP), and be familiar enough with databases to do cool things with the data.

It is worth mentioning R, Python, and Tableau.

Math is also included in this category. There are still so many statistical analyses and correlation studies that don’t say what they claim.

An SEO can benefit from a basic understanding of statistical concepts to help determine what to measure and “how” to do it.

One example is: Looking at clicks monthly during a pandemic could tell a completely different story than looking at CTRs for the same period when demand fluctuates due to external forces.

Drive, motivation & adaptability

It’s not a job that ends at 5 p.m. That is what I love and hate about SEO

Marketing is not something you can leave behind at night. It lives in your brain.

You must have the inner drive to learn and excel in SEO.

There’s always something new to learn, whether it’s a new programming language or a brand new framework (WordPress, Angular, React, etc), a brand new standard for search engines like Schema, understanding machine learning, or a new programming language.

My top-ranked candidates are those who own their own websites or make their very own tools to solve problems.

Example: Use the webmaster tools API for data extraction and report formatting. That person was just hired.

SEO requires flexibility and thick skin. We have to change with the industry, so sometimes clients will need to accept that some of our old recommendations, such as directory submissions or PageRank sculpting, or link disavows are no longer relevant.

I’m looking for a candidate who will be willing to admit their mistakes and put aside their ego. It’s okay to be wrong. This doesn’t mean we are less knowledgeable or experts. This is how science works.

It’s all about the client’s goals – sometimes more than SEO revenue opportunities. (I promised you that I would start an argument in the tweets leading to this article.

A Sense Of Humor

There are many ups and downs within the SEO industry, and they happen often at a rapid pace.

Sometimes it’s helpful to take a step back, remember that we’re not saving lives. We’re simply marketing.

Although the job is stressful, it can usually be done tomorrow. Our jobs will be more enjoyable and productive if we have a sense of humor.

Call Business Training Team if you’re looking for reliable experts who can help you with SEO marketing.

Business Training Team
Myrtle Beach, SC 29579
843-246-0136
https://www.businesstrainingteam.com/

What are the benefits of online marketing?

online marketingOnline marketing is crucial because it aligns with how consumers make buying decisions. Gartner and other analysts have found that consumers are using social media and mobile internet to conduct preliminary price and product research before making final purchasing decisions. Internet marketing allows you to establish relationships with prospects and customers through low-cost, personalized communication. This is a clear indication of the shift away from mass marketing.

Online Marketing Tips

Convenience

Internet marketing allows you to operate your business 24/7 without having to worry about staff overtime or store hours. Customers can also shop online for your products. Customers can shop online at their convenience and place orders whenever it suits them.

Read More What are the benefits of online marketing?

How does search optimization help your business grow?

search optimizationSEO, search engine optimization, or search optimization refers to the science and art of making pages to rank much higher on search engines like Google. Ranking higher in search engines can result in increased traffic to a website, since search is the most common way people find content online.

The results page in Google and other search engines often includes paid ads at the top. Next are the regular results, or what search marketers refer to as the “organic searches results”. To distinguish it from paid search traffic, traffic from SEO is sometimes called “organic search traffic”. Paid search is also known as search engine marketing (SEM), or pay-per click (PPC).

SEO: The benefits

SEO is an important part of online marketing, as search is the main way that users navigate the internet.

The order in which search results are displayed is important. The higher a site appears on the list, the more traffic it will receive. For example, the first result in a search query will receive between 40-60% and the third and fourth results significantly less. Only 2-3% click on the first page of search results. A small increase in search engine rankings could result in more traffic to a website and possibly more business.

Read More How does search optimization help your business grow?

How can SEO help your business rank online?

SEO marketingIf your customers are unable to find your website, it is no good spending time and money on a beautiful site. How can you make sure your website stands out among the sea of information on the Internet? Through SEO marketing.

Search engine optimization (SEO), is how customers can find your site through searches on Google, Bing, and Yahoo. You can drive more traffic to the site by optimizing keywords and building it in a way that is easy to understand.

These are some tips to help increase your rank in online searches.

SEO Marketing Tips

The right keywords

Consider the keywords your customers are most likely to use to search for your products and services online. For example, if you sell appliances, is it more likely that your clients will use a formal term like refrigerator, or a slang term like fridge?

Read More How can SEO help your business rank online?