What should you look for in an SEO specialist?

SEO marketingSEO marketing has been around for decades, but it’s still not taught in most colleges.

There are many backgrounds for SEO professionals. There are many backgrounds for search optimization professionals. Some are programmers and others are entrepreneurs. Others are traditional marketers and journalists.

I interview many candidates for open positions in SEO throughout the course of my career.

Although there is no one set of SEO skills that everyone needs, there are some things that I do look for depending on their experience and the position.

Simply put, I am looking for someone who can provide me with a solid foundation in development, marketing, content, and a data-driven, results-driven thought process.

This should be obvious if you have read the article on interviewing.

Let’s now talk about the most important skills to succeed in SEO.

This is not an exhaustive list and there are many people who have succeeded with these skills. But what fun would a list without controversy?

These are the eight most important skills I look for in an SEO.

Critical Thinking

This can be difficult to measure but small business marketing professionals need to be able distinguish between correlation and causation.

I need an SEO who can analyze data and determine the “3 Whats”

  • What happened?
  • What happened?
  • How to deal with it.

Although there are many methods to do this, I don’t ask them to find the fastest way to cross a bridge using a shared flashlight.

Instead, I will ask hypothetical interview questions to gain insight into their thinking process.

Here are some sample interview questions: “Assume that you and the client disagree about what to do. Please walk me through the meeting and explain your approach.

Another is “Account just emailed to a client’s brand new website. They are interested in our SEO services. What are your first two priorities?

This can be measured by asking them what their biggest problem was, how they identified it and how they solved it.

These questions have no right or wrong answers, but they give me an insight into a candidate’s thinking process and how they approach problems.

I want them to understand the problem from all angles and use logic and data in their decision-making.

Speaking and Writing Skills

An online marketing professional can conduct their own keyword research and write content that includes them.

This isn’t about just writing articles or speaking at conferences.

An SEO must convince clients and internal teams to do the right things. This requires speaking at meetings, writing decks, case studies and other forms of communication. All of these require speaking and writing skills.

SEO requires confidence as well as the ability to simplify complex ideas into simple concepts that people who are not SEO experts can understand and use to make decisions.

Technical and Programming Skills

There will be much debate over this. It’s equally likely that there are tons of SEO professionals doing amazing work right now, even though they have no programming knowledge.

They could do even better with programming skills.

We make recommendations as SEO professionals about page speed, rendering and server side redirects.

These conversations are easier when you have the opportunity to speak with the developer, and give insights rather than making demands.

It is amazing helpful to understand the motivations of developers when they push back.

It is important to estimate the effort required versus the SEO impact.

SEO pros don’t need to know how to code. However, they must understand the implications of any changes they request and what this means for developers. They also need to understand common objections and mistakes, as well as how to overcome them.

An SEO professional cannot simply copy and paste a Google page speed report to developers. It is important to fully understand the changes, their implications for your site, and the effort required to make them.

Technical knowledge can also make your life easier, whether you’re writing a Python script to add hreflang automatically to your XML sitemap, or a scraper to collect data.

Search engines are evolving to incorporate more machine learning and NLP. There are many cool things that an SEO professional can do with the data sets we have and some python NLP libraries.

SEO programmers today are doing amazing work with code and data that is helping them gain insights and win more work.

Over drinks, a friend and me had one of the most profound conversations. We discussed how to code a search engine that uses only those ranking factors.

We looked at how to crawl these signals, how to index them, and how to use them for ranking. It was obvious which ones were impossible to work on site or query level.

We were able to understand the limitations and possibilities of information retrieval thanks to our programming skills and previous coursework. This is a huge advantage.

Many SEO professionals still make claims daily about how algorithms work. However, any computer scientist would be able to tell you that these claims are not true.

Social Skills

Through my career, I have made many great connections and learned so much by simply hanging out at conferences or socializing with other SEO professionals – even virtual.

However, to do this, you must not be a creep. You also need to be able socially to get along with others.

The best conversations take place in conference halls, meet and greets, and events. These events may involve alcohol.

You must keep your behavior under control if you decide to attend these events.

All of us have heard about the one person who is inappropriate. Be the opposite. Many smart SEO professionals have let their careers down by their actions at bars and on social media.

Remember: The conference or hotel bar is not the best place to search for a date.

This is a great forum to discuss SEO tactics and theory.

SEO professionals sometimes share tips and tricks in a private and relaxed setting without tweeting or live blogging.

The majority of people attending an SEO event don’t care about politics or hearing about the one problem that applies only to your site. It takes 10 minutes to explain it (unless you’re purchasing the food/drinks).

They will be delighted to hear about exciting and new things that you have done.

To be successful as a public-facing seo, do you need to attend conferences or other events? It’s not necessary. You can’t be rude if you do this stuff.

Analytics Skills

It is possible for SEO professionals to save time by logging into Google Analytics or Adobe Analytics and pulling their own data.

Proper SEO strategy requires a basic understanding of KPIs for businesses.

My teams have the option to become Adobe Analytics and Google Analytics certified. Even if they don’t pull the data, understanding is helpful. However, most of us end up pulling it.

You’re missing valuable insights if you can’t pull or segment data.

online marketingData Skills

This section was called “excel skills” when I wrote it. But, it’s more than that.

It’s not enough to just pull the data. Sometimes, you have to modify the data a little to gain the insights that you want.

Many SEO professionals can’t even do simple tasks in Excel.

Every SEO professional should have a toolbox that includes Concatenates and Vlookups.

Over the course my career, I have created many Excel templates that solve everyday problems.

Excel excel is invaluable, whether it’s turning a Screaming Frog crawl in to an XML sitemap or measuring algorithm changes and how they impact GA/Adobe data. Excel can also be used to quickly bucket keywords from search console into brand/nonbrand or product groups.

Excel is no longer sufficient.

A true SEO professional can create dashboards in Data Studio, use different APIs to pull additional data (search console and google NLP), and be familiar enough with databases to do cool things with the data.

It is worth mentioning R, Python, and Tableau.

Math is also included in this category. There are still so many statistical analyses and correlation studies that don’t say what they claim.

An SEO can benefit from a basic understanding of statistical concepts to help determine what to measure and “how” to do it.

One example is: Looking at clicks monthly during a pandemic could tell a completely different story than looking at CTRs for the same period when demand fluctuates due to external forces.

Drive, motivation & adaptability

It’s not a job that ends at 5 p.m. That is what I love and hate about SEO

Marketing is not something you can leave behind at night. It lives in your brain.

You must have the inner drive to learn and excel in SEO.

There’s always something new to learn, whether it’s a new programming language or a brand new framework (WordPress, Angular, React, etc), a brand new standard for search engines like Schema, understanding machine learning, or a new programming language.

My top-ranked candidates are those who own their own websites or make their very own tools to solve problems.

Example: Use the webmaster tools API for data extraction and report formatting. That person was just hired.

SEO requires flexibility and thick skin. We have to change with the industry, so sometimes clients will need to accept that some of our old recommendations, such as directory submissions or PageRank sculpting, or link disavows are no longer relevant.

I’m looking for a candidate who will be willing to admit their mistakes and put aside their ego. It’s okay to be wrong. This doesn’t mean we are less knowledgeable or experts. This is how science works.

It’s all about the client’s goals – sometimes more than SEO revenue opportunities. (I promised you that I would start an argument in the tweets leading to this article.

A Sense Of Humor

There are many ups and downs within the SEO industry, and they happen often at a rapid pace.

Sometimes it’s helpful to take a step back, remember that we’re not saving lives. We’re simply marketing.

Although the job is stressful, it can usually be done tomorrow. Our jobs will be more enjoyable and productive if we have a sense of humor.

Call Business Training Team if you’re looking for reliable experts who can help you with SEO marketing.

Business Training Team
Myrtle Beach, SC 29579

What are the benefits of online marketing?

online marketingOnline marketing is crucial because it aligns with how consumers make buying decisions. Gartner and other analysts have found that consumers are using social media and mobile internet to conduct preliminary price and product research before making final purchasing decisions. Internet marketing allows you to establish relationships with prospects and customers through low-cost, personalized communication. This is a clear indication of the shift away from mass marketing.

Online Marketing Tips


Internet marketing allows you to operate your business 24/7 without having to worry about staff overtime or store hours. Customers can also shop online for your products. Customers can shop online at their convenience and place orders whenever it suits them.

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How does search optimization help your business grow?

search optimizationSEO, search engine optimization, or search optimization refers to the science and art of making pages to rank much higher on search engines like Google. Ranking higher in search engines can result in increased traffic to a website, since search is the most common way people find content online.

The results page in Google and other search engines often includes paid ads at the top. Next are the regular results, or what search marketers refer to as the “organic searches results”. To distinguish it from paid search traffic, traffic from SEO is sometimes called “organic search traffic”. Paid search is also known as search engine marketing (SEM), or pay-per click (PPC).

SEO: The benefits

SEO is an important part of online marketing, as search is the main way that users navigate the internet.

The order in which search results are displayed is important. The higher a site appears on the list, the more traffic it will receive. For example, the first result in a search query will receive between 40-60% and the third and fourth results significantly less. Only 2-3% click on the first page of search results. A small increase in search engine rankings could result in more traffic to a website and possibly more business.

Read More How does search optimization help your business grow?

How can SEO help your business rank online?

SEO marketingIf your customers are unable to find your website, it is no good spending time and money on a beautiful site. How can you make sure your website stands out among the sea of information on the Internet? Through SEO marketing.

Search engine optimization (SEO), is how customers can find your site through searches on Google, Bing, and Yahoo. You can drive more traffic to the site by optimizing keywords and building it in a way that is easy to understand.

These are some tips to help increase your rank in online searches.

SEO Marketing Tips

The right keywords

Consider the keywords your customers are most likely to use to search for your products and services online. For example, if you sell appliances, is it more likely that your clients will use a formal term like refrigerator, or a slang term like fridge?

Read More How can SEO help your business rank online?

Why is online marketing important?

online marketingIt’s important to have an effective Internet marketing strategy in place due to the rapid growth of technology. Internet marketing can help you grow your business. Here are seven reasons online marketing is important.

Online Marketing Tips

1. Your customers are online

Internet marketing is essential because your customers are online. Internet marketing is a fantastic way to reach potential customers who are searching for your company. You can reach billions of people online looking for your company.

The Internet is used by people to search for all kinds of information. People are constantly searching the internet for information about products and services. You can help your company reach these interested leads by investing in Internet marketing.

Marketers want to reach potential customers wherever they live, shop, shop, receive information and seek entertainment. All this information is available in one place: the Internet.

Your audience can be found online, even if your business is located in another city. Internet marketing is used by healthcare organizations, such as hospitals and orthopedic surgeons, to expand their reach and promote their services.

Internet marketing online can be a valuable tool for your business as it allows you to connect with leads who are most interested in your company.

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How can you grow your online business?

online marketingIt’s obvious that the Internet has impacted almost every aspect of our daily lives. Google is now a verb, and it’s the first place people turn to for any information they need. This is what it means for your business and you. Simply put, it is more important than ever to create and promote content that appears in search engine results. Online marketing is still one of the best ways to reach customers and followers online. A thoughtful digital marketing strategy will help businesses, large and small, grow their bottom lines. To engage consumers today, it is even more important to have an online presence.

Here are five essential online marketing strategies for growing a loyal online audience.

1. Establish a strong social media presence.

Social media is becoming more powerful every day. Social media is a powerful marketing tool that cannot be overlooked. Facebook and other social media networks have helped many businesses grow their customer base. Although it may seem futile to engage customers online, building a loyal following is essential in today’s digital world. You can reach millions of customers with just a click.

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Why does your website need SEO?

seoSearch engines are used by today’s customers to find everything, from restaurant recommendations to software providers for B2B. This means that your target audience, regardless of your business’s offerings, is likely to search for similar products and services on search engines such as Google. Search engine optimization is essential if you wish to draw them to your website. You’ve likely heard it before if you have spent a lot of time researching digital marketing options. After you accept this, it is time to ask how search engine optimization can be done. This page will explain why SEO marketing is so important. We’ll also discuss search engine optimization techniques and tools that can be used to improve your online visibility.

An introduction to SEO

Search engine optimization (or SEO) is a strategy to improve your site’s ranking in search engine results.

This involves identifying the keywords and phrases that your target audience uses to search for products or services similar to yours. Then, you work towards ranking high in those searches.

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How can an SEO professional drive traffic to your site?

SEOSEO (search engine optimization) is the most important channel of marketing for small businesses. You should invest in it now. Why is SEO so important? These SEO statistics will speak for themselves:

  • 93% of online experiences start with search engines like Google or Bing
  • Search is the number one driver of traffic to content websites, surpassing social media by over 300%
  • 70% to 80% of search users don’t pay attention to paid search advertising, and instead click on organic results
  • 30% of clicks on organic search results in Google lead to the top three results
  • 72% of people who did a local search found a store within five miles

These stats show that search engines are used frequently by people to make decisions about buying or selling businesses. It’s important for your business to be on the first page of Google, or at least the first three organic results.

How can you rank your small business in search results? Many small business owners spend a lot of money on expensive SEO agencies and consultants, but they don’t see results. It can be difficult to compete with big-budget companies for the top three spots. There is still hope for the small guys!

Read More How can an SEO professional drive traffic to your site?

Questions to ask when hiring an SEO company

SEOSearch engine optimization (SEO), is an ever-evolving practice. Search engines are constantly updating their algorithms to offer a better user experience. Modern SEO is not a standalone strategy. Instead, it should be an integral part of an in-depth digital marketing approach.

Companies that used to internally handle their SEO are finding it more difficult to obtain measurable success. Effective backlinks require engaging content, influencer marketing, as well as a little bit of PR knowledge. A keyword method requires user intent research, experience in content marketing, and knowledge of the ranking priorities of Google. A few brands choose to work with professional SEO agencies, as it might take more than two SEO professionals.

It can be daunting to hire an SEO agency or company. Your partner will increase organic traffic to your website, improve your search rankings, and help you generate more leads or sales through effective online marketing techniques. Your SEO partner may engage in black-hat tactics that appear to be successful, but then disappear before the penalties kick in. This leaves you with less traffic and months or even years of cleaning up.

It doesn’t take much to hire someone to help you create and implement an SEO plan. It doesn’t take an SEO expert to hire one. All you need is a basic understanding of what questions to ask and the answers to expect. To find an SEO company that is proficient and follows best practices, consider the following 12 questions (and what you should look for in the responses):

Read More Questions to ask when hiring an SEO company

SEO a Good Marketing Strategy?

SEOSearch Engine Optimization (SEO) is still an important digital marketing tool, even though you’ve heard it 100-times.

SEO is complicated and includes many elements. It is essential to understand their functions and the reasons why SEO is so important. SEO is essential because it increases traffic, which in turn means more prospects or customers.

It’s a great way to establish brand awareness, build relationships with prospects, and position yourself in your field as an authority and trusted expert. This is all you need to know regarding SEO in the digital age.

SEO’s Most Important Elements


Keywords are not the only important SEO and online marketing technique. They are vital, however. Keywords are still important today, but they should be carefully researched and chosen sparingly in your content. What is a keyword? Keywords are words and phrases that prospects use to search for content online. They can be used by brands to reach prospects searching for their products and services.

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