SEO, search engine optimization, or search optimization refers to the science and art of making pages to rank much higher on search engines like Google. Ranking higher in search engines can result in increased traffic to a website, since search is the most common way people find content online.
The results page in Google and other search engines often includes paid ads at the top. Next are the regular results, or what search marketers refer to as the “organic searches results”. To distinguish it from paid search traffic, traffic from SEO is sometimes called “organic search traffic”. Paid search is also known as search engine marketing (SEM), or pay-per click (PPC).
SEO: The benefits
SEO is an important part of online marketing, as search is the main way that users navigate the internet.
The order in which search results are displayed is important. The higher a site appears on the list, the more traffic it will receive. For example, the first result in a search query will receive between 40-60% and the third and fourth results significantly less. Only 2-3% click on the first page of search results. A small increase in search engine rankings could result in more traffic to a website and possibly more business.
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