Blog - Business Training Team

Sue White Oct 8, 2021Oct 8, 2021

How can you grow your online business?

online marketing It’s obvious that the Internet has impacted almost every aspect of our daily lives. Google is now a verb, and it’s the first place people turn to for any information they need. This is what it means for your business and you. Simply put, it is more important than ever to create and promote content that appears in search engine results. Online marketing is still one of the best ways to reach customers and followers online. A thoughtful digital marketing strategy will help businesses, large and small, grow their bottom lines. To engage consumers today, it is even more important to have an online presence.

Here are five essential online marketing strategies for growing a loyal online audience.

1. Establish a strong social media presence.

Social media is becoming more powerful every day. Social media is a powerful marketing tool that cannot be overlooked. Facebook and other social media networks have helped many businesses grow their customer base. Although it may seem futile to engage customers online, building a loyal following is essential in today’s digital world. You can reach millions of customers with just a click.

Sue White Sep 29, 2021

Why does your website need SEO?

Search engines are used by today’s customers to find everything, from restaurant recommendations to software providers for B2B. This means that your target audience, regardless of your business’s offerings, is likely to search for similar products and services on search engines such as Google. Search engine optimization is essential if you wish to draw them to your website. You’ve likely heard it before if you have spent a lot of time researching digital marketing options. After you accept this, it is time to ask how search engine optimization can be done. This page will explain why SEO marketing is so important. We’ll also discuss search engine optimization techniques and tools that can be used to improve your online visibility.

An introduction to SEO

Search engine optimization (or SEO) is a strategy to improve your site’s ranking in search engine results.

This involves identifying the keywords and phrases that your target audience uses to search for products or services similar to yours. Then, you work towards ranking high in those searches.

Sue White Sep 21, 2021Sep 21, 2021

How can an SEO professional drive traffic to your site?

SEO (search engine optimization) is the most important channel of marketing for small businesses. You should invest in it now. Why is SEO so important? These SEO statistics will speak for themselves:

93% of online experiences start with search engines like Google or Bing
Search is the number one driver of traffic to content websites, surpassing social media by over 300%
70% to 80% of search users don’t pay attention to paid search advertising, and instead click on organic results
30% of clicks on organic search results in Google lead to the top three results
72% of people who did a local search found a store within five miles

These stats show that search engines are used frequently by people to make decisions about buying or selling businesses. It’s important for your business to be on the first page of Google, or at least the first three organic results.

How can you rank your small business in search results? Many small business owners spend a lot of money on expensive SEO agencies and consultants, but they don’t see results. It can be difficult to compete with big-budget companies for the top three spots. There is still hope for the small guys!

Sue White Sep 16, 2021Sep 16, 2021

Questions to ask when hiring an SEO company

SEO Search engine optimization (SEO), is an ever-evolving practice. Search engines are constantly updating their algorithms to offer a better user experience. Modern SEO is not a standalone strategy. Instead, it should be an integral part of an in-depth digital marketing approach.

Companies that used to internally handle their SEO are finding it more difficult to obtain measurable success. Effective backlinks require engaging content, influencer marketing, as well as a little bit of PR knowledge. A keyword method requires user intent research, experience in content marketing, and knowledge of the ranking priorities of Google. A few brands choose to work with professional SEO agencies, as it might take more than two SEO professionals.

It can be daunting to hire an SEO agency or company. Your partner will increase organic traffic to your website, improve your search rankings, and help you generate more leads or sales through effective online marketing techniques. Your SEO partner may engage in black-hat tactics that appear to be successful, but then disappear before the penalties kick in. This leaves you with less traffic and months or even years of cleaning up.

It doesn’t take much to hire someone to help you create and implement an SEO plan. It doesn’t take an SEO expert to hire one. All you need is a basic understanding of what questions to ask and the answers to expect. To find an SEO company that is proficient and follows best practices, consider the following 12 questions (and what you should look for in the responses):

Sue White Sep 1, 2021Sep 1, 2021

Why is SEO important for online businesses?

Who better explain why SEO is so important?

SEO is most effective when someone has already done it.

Kshitij Thakur is my name and I’ve been doing SEO for over a decade. It has brought me good results. Many keywords have been ranked on the top of Google’s first page.

As an SEO expert, I can tell you how important and necessary SEO is.

SEO is not only important for ranking high in search engines. That resulted in thousands of organic visitors per month.

SEO helped me transform a website I had neglected into a site that is easily found, seen, and clicked on every day on Google.

It ranks as the first result for the majority of keywords, queries, and searches related to that niche and its blogs.

SEO can drive tons of organic traffic on your website. This is why search engine optimization is so important for every website and every business.

Sue White Aug 24, 2021Sep 1, 2021

How is SEO effective for your business?

The digital landscape has evolved significantly over the past years. However, SEO marketing continues to be an effective and crucial marketing strategy.

SEO is a widely adopted online marketing strategy because it is effective. Here are the top five reasons why a lot of companies need SEO.

Benefits of SEO Marketing

Increased Traffic

Top positions on the result pages of search engines will get most of the clicks and impressions, so ranking in top positions could lead to a significant increase in the traffic for your website. SEO as a small business marketing strategy will also concentrate on making informative as well as keyword-relevant meta descriptions and title tags, which appear in the result pages. Optimizing your descriptions and tags will help increase your website’s click-through rate, which will also promote an increase in the website’s qualified web traffic.

Sue White Aug 18, 2021

Why is SEO important to your business?

In order for brands to reach customers in key moments they need to focus on SEO marketing. It is a cost-effective means of understanding what customers need and when they need it. This year, the majority of customers turned digital and even traditional businesses noticed this trend, hence the reason why many jumping on the SEO bandwagon.

Many brands understand the value of SEO for their company. It’s efficient way of gaining visibility on the internet. However, there’s more to SEO than meets the eye. Search engine optimization offers more than just a boost for branding and online presence, it is something deeper, and more complex small business marketing strategy.

Why is the spotlight shifting towards SEO Marketing?

Here are 15 reasons that will offer some insight on SEO, why it matters, and why businesses need to take it seriously in order for their brand to improve and succeed.

Sue White Aug 13, 2021

What marketing strategies are best for your business?

There are several marketing strategies that help small businesses succeed. About 50% of these methods would most likely be viable growth approaches for your business. Four of these online marketing strategies are most likely worth trying out over the next month. And you may find one method that will help your company’s growth skyrocket next year. When you have achieved a market or product fit, your company’s growth is just a matter of smart marketing on the front end and then reliable customer retention on your company’s backend.

There’s No Magic Online Marketing Strategy

Always remember that you won’t find any magic bullet. The primary goal of small business marketing is to link the value of your business to the appropriate customer base. It’s a basic concept however it could take a lot of different shades.

What demographics comprise your customer base? You should also know where they live and where they hang out when they’re online. You should also determine how they find products in your niche and who they turn to when making decisions related to your product?

The answers to such questions will determine which marketing strategies would be viable and which would be a waste of time. If you want your business to succeed then you can’t just rely on Facebook Ads. It’s not about SEO or conference networking.

Sue White Aug 4, 2021

Why is an SEO company a good investment for your business?

SEO It is really necessary to hire an SEO company? This is one of the most common questions asked when it comes to a business development. The answer isn’t a yes all the time. Some companies are ready to hire one while others are not.

Here 10 considerations to help you determine if you should pull the trigger on hiring an SEO agency as part of your online marketing strategy.

When To Hire An SEO Company?

You have internal resources that’s dedicated to SEO.

It’s been a very long time since anybody can just go out and hire an SEO agency that can do their thing and get the results they need without giving any effort internally. For SEO to work, you need to spend internal resources and time.

Sue White Jul 29, 2021

5 Benefits SEO Can Bring To Your Small Business

SEO SEO exists to help business owners create user-friendly, robust, and fast websites that get higher search engine results, which in return would bring more qualified clients or customers to their websites and boosts conversion rates.

SEO aids in building brand awareness for your company since search engine users trust websites that are found on the first page of SERPs or search engine results page than those that are not.

In case you are a small business owner, you must use SEO to build a robust web presence and stay on top of your competitions to get new clients for your business and bring things to a whole new level. It will work well with your other online marketing strategies.

Benefits of SEO For Small Business Owners

User Friendly Websites

SEO helps businesses by giving them a smoother and faster website that’s user friendly. Even though most people still stick with the traditional definition of SEO, believing that it only focuses on optimization for search engines, SEO nowadays have something to do with enhancing user experience, too.

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